Content Creation in the Middle of the Sales Funnel, with John Stone

When:	Anytime - on demand
Speakers:	Matthew Mamet, Head of Customer, EditMe John C. Stone III, CEO and Founder, Revenue Architects
Cost:	Free

Today's B2B marketing and sales leaders are aggressively using content marketing to drive awareness, leads and support sales efforts. Marketing content helps drives qualified leads and sales teams rely heavily on effective tailored content at the various points of interaction across the sales cycle. Both marketing and sales are continually seeking to build, tailor and use content that is both current and relevant to the target market or sales situation.

But, with the proliferation of content and the speed to obsolescence, it is difficult for sales and marketing teams to find the content assets that are of the greatest value, currency and relevance.

Join us for a free webinar to learn how B2B companies can build a central-source approach that embraces collaboration into the content process and give marketing and sales fingertip access to the relevant content they need at the time they need it.

Register for this webinar, where you will learn how to:

• Embrace a centralized collaborative approach for content creation and access
• Build content in modular ways to encourage re-use and leverage/ efficiency
• Use the right technologies to enable easy search and relevance scoring (voting, tagging, etc) so sales and marketing can quickly find what they need
• Align incentives to encourage behavior, avoid complex taxonomies, but encourage easy meta data models with quick tagging and relevance labeling for easy search and access

Matthew is responsible for customer development at EditMe, and spends lots of time talking with potential and current customers to understand how to make EditMe better. Prior to EditMe, Matthew was Director of Product Marketing at PermissionTV, a SaaS-based online video product, and President of Embarc where he worked alongside Matt and led the sale of the Agency to Garfield Group of Pennsylvania.

Mr. Stone is the founder and CEO of Revenue Architects, a consulting network focused on helping clients capture customer value with innovative marketing and sales. In this role, John provides general management as well as management consulting, facilitation and solution services. His clients span industries and include Putnam Investments, ConRes, Natixis Global Advisors, Charles Schwab, Pfizer, Titleist, CERA, Bain Capital Ventures, Pearson Education as well as a range of small and mid-sized companies. John is a featured speaker on new marketing strategy, including social media, emerging technology and sales 2.0 at leading events and conferences including The Gilbane Conference, Schwab Impact, OPEI, ITEC Series and the MIT Sloan CIO Symposium.