In this second video, Kyle Flaherty, Director of Marketing, BreakingPoint Systems discusses how he's been able to effectively incorporate social media thinking and tools into the daily life of just about everyone person in his company.  While the first video from this session talked about ways to create "Brand Advocates" from customers who love your product or service so much that they willingly and vocally share your brand with their friends and colleagues across the web, Kyle takes a different approach. He has mobilized nearly every employee of the company to "stay on message" and be good soliders in the Brand Advocate "Army".  Below is the second installment of the three part video series recorded at Social Media Breakfast Boston 17.

Free Webinar with Aaron Strout: Engaging Your Customers Across The Social Web

Any time you use a software application outside of its intended use, you’re going to feel some pain. Every tool has a purpose, and Aaron Strout has in-depth experience with all the social media technologies and tools you know about - and some you don't. Register for this Webinar to learn how to utilize free social media tools to drive awareness of your online brand, and 'stickiness' within your online community.